WHO SHOULD READ THE 2025 ACTIVE LIFESTYLE BENCHMARK REPORT?
This report is designed for CMOs, marketing directors, brand leaders, and growth strategists at outdoor, activewear, performance apparel, and wellness brands. Whether you’re a market leader like Nike or REI, or a challenger brand like On Running or Cotopaxi, the insights here will help you benchmark your strategy against peers and competitors.
WHAT CHALLENGES ARE ACTIVE LIFESTYLE BRANDS FACING IN 2025?
Rising tariffs, softer consumer demand, and increased competition are all squeezing margins. At the same time, platform dominance by Amazon, Walmart, and Temu is reshaping how consumers discover and purchase. The report outlines the biggest risks—and shows how leading brands are adapting through smarter media investments, AI-driven discovery, and audience-first strategies.
WHAT GROWTH STRATEGIES SHOULD ACTIVE LIFESTYLE BRANDS PRIORITIZE IN 2025 & BEYOND?
The report identifies the 6 key growth strategies previewed below—with examples, best practices, and actionable guidance for brands.
HOW CAN I USE THIS REPORT IN MY 2026 MEDIA PLANNING?
The full report provides benchmarks, examples, and expert recommendations to apply directly to your planning. Use it to:
IS THE REPORT FREEE, & HOW CAN I ACCESS IT?
Yes! The 2025 Active Lifestyle Benchmark Report is free to download. Simply fill out the form on this page, and you’ll receive instant access to the full PDF.
